Andy Krainak was basically living at Gary Vaynerchuk’s apartment for the launch of VeeFriends, and says he never saw his boss more emotional.
Its hard to ignore the impact Gary Vaynerchuk (aka Gary Vee) had on the NFT space in 2021-22. The founder and CEO of VaynerMedia and prolific content creator onboarded thousands of new people onchain with the launch of his project, VeeFriends.
For those outside of the Vaynerchuk ecosystem, VeeFriends was misunderstood when it launched and for many, still remains so today. It often sits outside the regular discourse on NFT Twitter and its extensive character base can make it seem complex to the causal NFT degen.
But despite this, four-plus years on, VeeFriends continues to expand its universe. While the brand and IP was born out of the blockchain, VeeFriends has crossed over into different worlds and niches most NFT collectors would not even be aware of.
